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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
Is Market Diversification Right for You?
WHAT YOU’LL LEARN: How one company successfully applied data analysis to diversify its customer base and find revenue growth. Business owners want to see their company nurture a healthy sales pipeline and sustain revenue [...]
5 More Reasons Why You Should Use Target Marketing
This is the second in a two part post on why good target marketing is critical to successful business development. In a previous entry, I identified 5 advantages to being good at target marketing. [...]
Marketing Only Seems Like Bragging
I encourage you to set aside humility when developing a marketing message for your new brochure or web site or product launch. It’s a competitive market out there and your prospects have many alternatives [...]