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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
4 Questions That Lead to a Successful Brand Strategy
Customers have many options when making buying decisions. A clear Brand Strategy built on solving consumer needs cuts through the white noise in the market place. I’ve always been fascinated by why some brands connect [...]
Knowledge Drives Marketing Decisions
Astute companies view marketing as an investment in growth. They monitor the performance of their investments periodically. Because marketing ROI is strategically important, data driven marketing decisions are part of their culture. Know if [...]
How to Build Your Brand
Can a brand be built overnight? Of course, the answer is no. Building your brand requires persistence, effort and market knowledge. The reward for creating a winning brand comes when customers give their loyalty to [...]