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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
Why Your Marketing ROI Matters
I love the famous quote by the department store owner about advertising. “I know half of my advertising works, I just don’t know which half.” That doesn’t have to be the case for you. [...]
How To Identify Unmet Customer Needs
If you're like me, you may be skeptical about sports quotes being overly used in business. However, this Wayne Gretzky quote speaks directly to a critical element of marketing strategy: how to identify unmet customer [...]
Outsourced Marketing Services Firm in Wisconsin Celebrates Anniversary
When you love marketing as much as I do, helping clients is truly a labor of love. That’s why I’m so excited about Affinity Strategic Marketing, Inc. celebrating its ten-year anniversary. I have the same [...]