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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
Your Marketing Plan Checklist
The business world runs on checklists. Why should marketing be any different? They may not be the sexiest business tool, but a marketing plan checklist provides numerous advantages. It provides a picture of the [...]
Top 5 Reasons Why You Should Use Target Marketing
I’ve met business owners that believe target marketing is a crazy idea. Why would a business put a constraint on sales revenue growth? Don’t we want to sell to everybody? That’s where the misconception [...]
Why Your Marketing ROI Matters
I love the famous quote by the department store owner about advertising. “I know half of my advertising works, I just don’t know which half.” That doesn’t have to be the case for you. [...]