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RECENT ARTICLES
Want to stay current on strategic marketing best practices? Looking for knowledge and insights on marketing topics ranging from strategy to implementation? Check out our blog articles. They’re based on years of direct experience managing results-oriented marketing.
How Marketing Nurtures Customer Relationships
I have several clients that sell into industries with long buying cycles. Nurturing customer relationships in this setting is a challenge. It may take more than six months for a prospect to go from [...]
Support Your Marketing Team with Customer Visits
Why is it important for company leadership to support the marketing team with customer visits? This blog post explores this topic and offers suggestions. If you’re in a leadership role and you haven’t shaken [...]
Generate Leads With Event Marketing
If you’re looking for a proven way to generate leads, event marketing may be for you. It’s more than just a good touch point; it can lead to opportunities for the sales team and [...]